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Story

The Little Red Fox is a female owned, curated boutique. We choose items that feel effortless, and stock some of New Zealand's favourite brands.

The Little Red Fox is a fashion and lifestyle boutique in the heart of Fairlie, offering a thoughtful edit of everyday clothing, footwear and lifestyle pieces. We choose items that feel effortless, and timeless - the kind you’ll reach for again and again. We’re also proud to be the exclusive stockist of Prickle & Polly, along with well loved local and global brands.

OUR FOUNDER

Meet Olivia

The Little Red Fox was founded by Olivia, born from her love of beautiful design and an unwavering attention to detail.

With a natural eye for style and a deep understanding of what women want to wear in real life, Olivia personally curates every collection. Each piece is chosen for its wearability, comfort and confidence-boosting appeal - clothing designed to be lived in, not saved for special occasions.

At the heart of The Little Red Fox is a genuine focus on customer care, thoughtful styling and creating a space where women feel good in what they wear, every day.

OUR store

Visit us

With new arrivals landing each week, we’re always refreshing our collections with pieces designed for real life: easy to wear, flattering and beautifully made.

Come in and see us
Monday - Sunday 9:30AM - 4:30PM