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Made in Italy quality and the constant research for style and innovation: fabrics, cuts and washing always up with the contemporary fashion’s needs.The jeans-with-the-heart are true icons, always recognizable in the women casual-fashion scene. Denim is the core product and a constant inspiration flowing across all the collections: the timeless models – one for all, the P78A – are always re-designed or put side by side with the latest dictats, in a refreshing process that keeps aware of the brand’s history and strong points. So that little heart stitched on the back pocket has become the symbol of the passion, the creativity, the ongoing research and the pride of Please.

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